Our values

The values of Ubuntopia

Within our organization, there are several themes that are central. These themes are identity, humanity, diversity, connectedness and sustainability.  We have summarized this in one sentence: ‘Bringing magical worlds together!’

Ubuntopia is developed with respect for people, nature and culture.


Ubuntopia is for all people, big and small, who love beautiful stories, and in particular for people who have a connection with distant cultures. Because they go there on vacation, for example. Because they are curious about worlds they don’t know yet. Or because they want to know more about the culture they or their (grand)parents came from. Nowadays many people are looking for their identity and roots. Or (grand)parents want to pass on their background to the next generation. People use brands as a means to express their identity. Ubuntopia gives you a boost and can teach you more about your own identity.  Nobody is like you and that is exactly your strength! Through Ubuntopia accessories and merchandise you can express your lifestyle and cultural identity. Are you already a member of the Ubuntopia family?


It is important that the ancient stories full of wisdom be passed on from person to person, from generation to generation. Ubuntopia is full of exciting legends from distant lands that can’t wait to be passed on. Nowadays the new generation is more interested in online stories, so cultural heritage and wisdom is getting lost. This is a pity because a lot of wisdom is disappearing this way. By providing educational entertainment (edutainment) with animations, videos, theater shows and games that do reach the target group, we try to tell these stories. Ubuntopia is the home of cultural family edutainment.


At Ubuntopia, diversity is also an important theme. The Ubuntopia team is a diverse team in both background, age, profession and wind direction. Accepting and learning from each other’s cultures in this multicultural company is an important part of who we are as a team. In this inclusive organization, employees have an equal say and everyone contributes to Ubuntopia in their own way which allows us to get the best results. As Gandhi once said, “Our ability to achieve unity in diversity will be the beauty and test of our civilization.’’


Another important theme for Ubuntopia is connectedness. The Ubuntu philosophy is the essence of our existence. It means “I am because we are. As an individual you are nowhere, you need others to flourish. To emphasize connectedness, Ubuntopia brings together magical worlds. If you want to go fast, you have to go alone. If you want to go far, you have to go together.


Finally, sustainability, which is a high priority at Ubuntopia. We strive to keep the ecological footprint as small as possible. We produce with sustainable materials and we also find honest and safe working processes important. Our production chains are continuously monitored and improved. We want to make an impact and create a better world. Corporate social responsibility is not a concept for us, for us it is a mindset.

Sustainable development goals

We contribute to several Sustainable Development Goals (SDGs). These are seventeen goals to make the world a better place by 2030. By producing in a sustainable way, life on land and responsible production are stimulated. But honest work processes also help promote peaceful and inclusive societies. We find that the best way to predict the future is to make the future. Will you join us?