Our values

Our values

Within our organization, there are various values that we consider important. These values are cultural diversity, identity, connectedness and sustainability. In addition, we contribute to achieving the Sustainable Development Goals.

Ubuntopia is developed with respect for people, nature and culture.

Cultural diversity

The world is becoming more and more diverse. Did you know that a quarter of children in the Netherlands have a migration background? This group is steadily increasing. Every year, a growing group of children stand with two feet in several cultures. We think it is essential that children identify with role models, so we developed our Ubuntopia characters. And besides, we can learn from each other and each other’s culture. If we keep talking to each other, we can understand each other.


Because there are more and more children and adults with a certain cultural background, more and more people are looking for their identity and roots. Who am I? Where do I come from? Who do I want to be?

Ubuntopia is for all people, big and small, who love beautiful stories, and especially for people who have a connection with countries far away. Because they go there on vacation, for example, because they are curious about worlds they don’t know yet. Or they want to learn more about their culture or their (grand)parent’s culture.

Or maybe you are a (grand) parent who wants to pass on stories to the next generation? However, the traditional form of storytelling no longer reaches the youth. Ubuntopia does this in a modern way through books, animations, theatre shows and games and gives you a helping hand.


Another essential value for Ubuntopia is connectedness. The African philosophy Ubuntu has inspired us and forms the foundation of our brand and company’s culture. It means ‘I am because we are’. As an individual, you are nowhere; you need others to flourish. To emphasize the connectedness, Ubuntopia brings together magical worlds, cultures and other forms of diversity. If you want to go fast, go alone. If you want to go far, go together.


Ubuntopia aims to keep its ecological footprint as small as possible. Corporate social responsibility is not a concept for us. It is a mindset. All our products are made of sustainable materials, and we also find fair and safe work processes important. Our production chains are continuously monitored and improved. We want to make an impact and create a better world. View our sustainable products in our shop.

Sustainable Development Goals

We contribute to several Sustainable Development Goals (SDGs). These are seventeen goals to make the world a better place by 2030. Sustainable production stimulates life on the land and responsible production. But fair work processes also help to promote peaceful and inclusive societies. Look for all goals on the website of SGD Nederland. We find that the best way to predict the future is to create the future. Will you join us?